You are the owner of a small retirement condominium complex that is within close proximity of a large healthcare organization. Your policy is to not allow anyone under the age of 55 to purchase a condo.

• What type of promotional materials would you use to market your condominiums? Why do you believe these are the best promotional materials?
• Do you see where marketing to an aging population is more difficult than marketing to someone in their 20-30’s? Explain.