You are the owner of a small retirement condominium complex that is within close proximity of a large healthcare organization. Your policy is to not allow anyone under the age of 55 to purchase a condo.
What type of promotional materials would you use to market your condominiums? Why do you believe these are the best promotional materials?
Do you see where marketing to an aging population is more difficult than marketing to someone in their 20-30’s? Explain.
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