What maintaining a culture of “fun” for the employees means to a company. What category do you think “employee retention” and “rising gas prices” fall into in Southwest Airlines’ SWOT analysis? What does Southwest’s low fares, dependability, and its on-time flights represent in their strategic planning process/marketing plan? Also address the strategic planning process and its relationship to the marketing plan. Discuss the benefits of a SWOT analysis and its impact on the marketing function of an organization