What is the role of healthcare marketing in an HCO’s strategic planning process?

Deliverable Length:2-3 Pages
What is the role of healthcare marketing in an HCO’s strategic planning process? Provide an example.
Be sure to identify and discuss basic marketing elements. Be sure to discuss why effective communication is paramount in getting the right message across.

Select a health care organization within the US and advise that organization on ways it can market its services.

Please cite all references

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