Unit V Assignment

In continuing the preparation for your concept paper, develop a strategic marketing concept to promote your public health initiative. You may consider the following marketing tools to deliver your message:

 Internet  Brochures  Flyers  Radio  Television

For this assignment, you will need to provide an example of your chosen marketing tool in action. For example, if you choose brochure, you will create a brochure. If you choose radio, create a transcript. If you choose television, create a transcript that includes a description of the scene and action occurring.

Next, you will need to provide a step-by-step overview of how you plan to carry out your marketing efforts. Please refer to Chapters 9 and 10 in the textbook. You may also find examples of public health marketing tools on the Internet.

Your strategic marketing concept should utilize Times New Roman 12 pt. font with APA style.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.