2.1

1 Favourite sport of respondents

2 Mean age of respondents

3 Median hours spent playing video games per week

4 Median hours spent playing sports (in reality, not video games) per week

5 Question: “To what extent are you interested in clothing and fashion trends?” Measure: 7 point Likert Scale anchored with 1 (Not interested) and 7 (Highly Interested) Statistic: Mean

Based upon your interpretation of the findings in Table 5, make 3 conclusions about the consumer groups depicted.

Ensure you discuss the psychographic profile of a typical consumer for each of the (distinct) groups.

Make reference to several variables from Table 5 to support your interpretation of the data.

Football:

basketball

golf