1 Favourite sport of respondents
2 Mean age of respondents
3 Median hours spent playing video games per week
4 Median hours spent playing sports (in reality, not video games) per week
5 Question: “To what extent are you interested in clothing and fashion trends?” Measure: 7 point Likert Scale anchored with 1 (Not interested) and 7 (Highly Interested) Statistic: Mean
Based upon your interpretation of the findings in Table 5, make 3 conclusions about the consumer groups depicted.
Ensure you discuss the psychographic profile of a typical consumer for each of the (distinct) groups.
Make reference to several variables from Table 5 to support your interpretation of the data.
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