37.) The X-L Corporation has noticed that small changes in the price charged for its product produces significant changes in quantity demanded. The firm faces:

a.) substitute demand.

b.) inelastic demand.

c.) cross elastic demand.

d.) virtual demand.

e.) elastic demand.

42.) The X-L Corporation’s product is very complex. In order to generate the greatest amount of sales, the firm is most likely to emphasize:

a.) advertising.

b.) sales promotion.

c.) public relations.

d.) personal selling.

e.) direct marketing.