1.   The consumers who the advertising will try to reach are defined as our ____________

2.   A first hand and detailed observation on the part of the marketing people to observe what is going on inside the store for their brand is called a ____

3.   Values  that go deeper than behavior and attitude and determine, at a basic level, people’s choices and desires

4.   Research that delivers numerical data or facts on number of users, product usage, awareness levels, demographics, etc., is called ______ research

5.   According to the VALS classification of consumers, what are the three primary motivations for buying products and services? Ideals , achievement , self- expression

6.   Information collected from