Krispy Kreme
Revenue from Coffee
Total Revenue
Profit Margin
ROA
ROE
Debt/Equity
Number of Stores*
International Presence
* Calculated by estimating 240 domestic stores (from Exhibit 1 in the case), using 34% retail stores in the U.S. (case states that 66% of retail stores are international), and computing Dunkin’ Donuts to have 14 times Krispy Kreme’s number of stores (as provided in the case).
b.) What numbers say about KK’s position versus that of DD’s?
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