Task Description: 

Identify an existing start-up business/ new venture and assess their product/ service and pricing strategies. 

Content 

Characteristics/ Strategy 

Product/ Service Strategy 

The uniqueness of Product/ Services 

What value the product offer to consumers? Assess the appropriateness of the product to the chosen target market

Pricing Strategy 

Identify the pricing strategy and assess the appropriateness of the strategy to the chosen target market