“Consumer Lifestyle and Situational Influences” Please respond to the following:

• Go to Strategic Business Insights’ Website and take the VALS™ survey, located here. Determine if the VALS test provides an accurate representation of your buying habits. Speculate if the results of the survey will change over time, citing key external factors that would cause results to differ.
• Watch the video titled “Targeting the Premium Dog Market”, located here. Then, go to the United States Census Bureau’s Website and explore the 2014 National Population Projections: Summary Tables, located here. What key situational variables will influence the dog owner target market? Provide two ideas of how premium pet product manufacturers can use this information in their market strategies.