“Cakes and Buns is a cake business that has been owned and operated in Melbourne with 3 locations for 30 years. Their flexibility of catering for large function as well as supplying for individuals combined with a deep understanding of customer behaviours allow them to implement their operating strategy and value proposition successfully which communicates to consumers their focus on providing quality products at value-for-money prices. Sales data for a random day in Cakes and Buns show that PIE is the most popular making up 66% of total Cake sales. The time around 12 pm is the highest grossing while around 9am, 11am, 13pm and 14pm are the worst. The data also shows that beef and chicken fillings are the highest selling and more than 2 times popular than the others. The included website prototype adheres to the five fundamental principles of design: Visibility, affordance, constraints, consistency and feedback. Usability guidelines are also broken down and cover areas relating to Visibility of system status, Match between system, and real world, User Control and freedom, Consistency and standards, Error prevention, Recognition and recall, Flexibility and efficiency of use, Aesthetic and minimalist design, Help users recognise and recover from errors and Help and documentation.”

could you provide me with paraphrasing of this paragraph?