25.) One of the negative aspects of offering trade allowances is that the trade may only purchase products when they are on sale. This is known as __________.

a.) folding

b.) diverting

c.) forward buying

d.) beholding

e.) sugging

27.) Which one of the following market segments is characterized by inelastic demand and makes purchasing decisions based the retailer’s sustainable business practices.

a.) image shoppers

b.) personal shoppers

c.) ethical shoppers

d.) economic shoppers

e.) apathetic shoppers