Consider that you work in the health care marketing department of a major health care organization (Emory Hospital, ATLANTA, AG). The chief marketing officer of the organization has asked you to conduct market research on patient service satisfaction. You have been instructed to create and administer a patient satisfaction survey. With this in mind, consider types of questions you might ask patients, how you might administer the survey, and challenges that may occur during data collection.

The Assignment

Using best practices of survey design, create a 15-question patient satisfaction survey.

Note: The survey questions must be closed ended.

Then, write 1–2 pages that address the following:

• Why did you write the particular questions that you wrote?
• How do you plan to administer the survey?
• What challenges do you anticipate during data collection and reporting?

Note: Your Assignment must be written in standard edited English. Be sure to support your work with at least five high-quality references, including two from peer-reviewed journals. See the Week 6 Assignment rubric for additional requirements related to research and scholarly writing.