Purpose: Increase awareness of types of media directed in healthcare industry. Spend time during the week monitoring the print media (e.g. newspapers, magazines) and electronic media, (e.g. radio, television, social media) for commercials promoting healthcare products. Prepare a written summary for class that assesses the following:
Media Assessment Grading Grid
Organization of paper and clarity | 10 points |
Newspaper, magazine, radio, television, billboard, internet | 10 points |
Placement of the promotional piece | 5 points |
Apparent target market | 5 points |
Ultimate objective of the promotional piece | 10 points |
Analysis of heathcare promotion in the media | 10 points |
Spelling and Grammar | 20 points |
Length of paper (per instructions) | 10 points |
Timely submission | 20 points |
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