My product is: Toyota Tundra

1. Pricing strategy. Student can analyze a current pricing strategy and make recommendations for modifications. – Pricing strategy. Research the prices of your product, your competitors’ products, and different pricing strategies within your industry. Determine the basic, overall pricing strategy for your current product. State the name of the strategy and the reasons for your determination. Your product type and distribution intensity strategy are important clues as all three of these should make sense together. Are there other pricing strategies your product uses? Now, will you make any changes to your basic overall pricing strategy and/or will you use any of the other pricing strategies as you implement your new product and distribution marketing strategies?