Using the same company you used in the first assignment, answer the following questions (limit one page per question):

1. Summarize what the company views as the reasons for its success (past or expected in the future). Provide both quantitative and qualitative success factors. You may gather this information from annual reports, the company’s website, or interview with the CEO. Please be sure and site your source for the information
2. Describe the business strategy used by the organization. Discuss the pros and cons of this business strategy.
3. Define the four types of innovation (radical, incremental, disruptive or architectural). Which does your company use? Explain your rationale for selecting this type.
4. Discuss the company’s diversification strategy and the effect it has on the organization’s competitive advantage.

Source: Rothaermel, Frank T. (2017). Strategic Management. Third Edition. McGraw-Hill/Irwin: New York.