Marketing—Topics (Brands and Branding)

Find a primary source article or story about a business topic (brands or branding) that could be the Basis for or be MADE into a case study, not a finished case study.

Examples should be written within the last 180 days and related to the topic covered.

1) A brief summary of the story?

2) What is the problem faced by the organization in the story?

3) How does the problem relate to a concept addressed in this course? This is the most important question

4) A reference of the source of the story with a complete citation of the publication of the publication or internet source