Assignment Content

1. 
   Create a one-page matrix that contrasts the differences between marketing in for-profit and not-for-profit health care organizations.
   
   Include the following in your matrix:
   • Centralized versus decentralized format of management
   • Strategic goals of the organizations
   • Variation in the access to the capital market
   • Strategic marketing differences between these two types of organizations
   • Quality attributes of the two types of organizations
   • The management of pricing and volume

   Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).