It is estimated that almost 60,000 new packaged products hit store shelves every year. It is also estimated that between 60-80% of these fail (i.e. do not reach stated marketing goals). Here is one article from HBR on this topic: https://hbr.org/2011/04/why-most-product-launches-fail

Please discuss the following:

1.  Find 5 recent products that are considered failures. Explain the products. (Try to be creative on your search terms, and maybe drill a little further to find products that will be different from the common “hits”.)

2. For each product in part (1), explain why it failed.  Use reasons from the HBR article as well as your own insights.

3. Fads are products that see a very fast increase in sales, and then an equally quick decline. They are not failures per se, but are not true successes either. In 1974 Gray Dahl sold 1.5 million pet rocks at $4 each. He made millions. Now they are back (http://www.petrock.com/). Find three products that are considered fads. Why do you think they sold so quickly and then “died out”.