Is Target’s data mining and predictive analytics a success, a failure, or both? Explain your answer. How does Target create profiles of customers? | Cheap Nursing Papers
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Is Target’s data mining and predictive analytics a success, a failure, or both? Explain your answer. How does Target create profiles of customers?

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  1. Is Target’s data mining and predictive analytics a success, a failure, or both? Explain your answer.
  2. How does Target create profiles of customers?
  3. Is Target’s “pregnancy predictor” a long-term competitive advantage? Explain.
  4. How does Target make such accurate predictions?
  5. What are the ethical considerations of the use of this data?

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