Getting Started

No medical social media strategy would be complete without a plan for a blog.” – Howard J. Lucas, MD

A blog is a discussion or information site published on the Internet. Most blogs combine text and images. They are interactive in nature, allowing for comment and discussion. Healthcare blogs vary in content and style. They can be educational, a commentary, or relay shared experience. For an organization, a blog has several benefits. The blog can:

• Provide patient education.
• Establish expertise in a given area.
• Increase online visibility.
• Create community.
• Provide an opportunity to learn from stakeholders.
• Humanize the organization (Ennis-O’Connor, 2014).

Upon successful completion of the course material, you will be able to:

• Develop a healthcare blog post focused on an organizational strategic goal.
• Demonstrate the ability to develop and express ideas in writing.