In a product-based venture, the text discusses that the marketing mix consists of five Ps, whereas the marketing mix for a service industry is eight… | Cheap Nursing Papers
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In a product-based venture, the text discusses that the marketing mix consists of five Ps, whereas the marketing mix for a service industry is eight…

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 In a product-based venture, the text discusses that the marketing mix consists of five Ps, whereas the marketing mix for a service industry is eight Ps. Why do we need to have a different marketing mix for product- and service-based businesses?

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