If Acura wanted to emphasize a product benefit during a product placement in The Avengers 2 , it could work with the studio to have a character say,… | Cheap Nursing Papers
If Acura wanted to emphasize a product benefit during a product placement in The Avengers 2, it could work with the studio to have a character say, “that sure is a nice ride!” as he exits an Acura
True
False
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QUESTION 2
PrProduct placement is one of the major tools used by public relations professionals.
True
False
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QUESTION 3
A product placement cannot be developed until the marketing team knows which medium will be used to convey the message.
True
False
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QUESTION 4
Which of the following is an example of virtual product placement?
a.Frito-Lay digitally placing its snack products in reruns of the television show How I Met Your Mother
b.Homeland Housewares using computer animation to demonstrate the Magic Bullet blender’s product features in an infomercial.
c.Valve Corporation founder Gabe Newell drinking Coca-Cola in a documentary about virtual reality
d.A video kiosk set up in Walgreens to advertise the company’s pharmaceutical services
e.An Ultimate Fighting Championship athlete donning a Tapout shirt and ball cap right after winning a fight
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QUESTION 5
Which Which of the following is not a benefit of product placement?
a.It provides exposure for the product being placed
b.It reinforces the brand of the product being placed
c.It increases the realism of the product being placed
d.It increases sales of the product being placed.
e.It costs less than a mass media advertisement.
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