IDENTIFY A HEALTHCARE PROVIDER (URGENT CARE FACILITY, CLINIC, HOSPITAL, HOSPICE OR PHARMACEUTICAL COMPANY) THAT COULD BENEFIT FROM A MARKETING CAMPAIGN

In a 2-3 page paper. Identify a healthcare provider (urgent care facility, clinic, hospital, hospice or pharmaceutical company) that could benefit from a marketing campaign. Provide three reasons for choosing this organization and describe any image or public relation issues. Public-relation issues can include a negative public incident, poor reputation or recent fraud investigation. Finally, explain how a marketing plan can improve the image of the organization.

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