Hi,

I payed for course hero to get the access to my HW questions, but in the HOTSTUFF COMPUTER SOFTWARE case there are not answers.So why did I pay?

Please help me solve the case as this is my homework for today.

1.

Determine the market potential for its new sofrware by

a. establishing the incidence of computer use and planned computer purchases in volunteer

fire depanments, and

b. obtaining more information about volunteer firedepartments’ funding and authority structures’

2. Identify important product attributes-that is, the

types of information that need to be handled by volunteer fire departmentand that therefore need to

be incorporared into the sofrware.

3. Secure ideas for promotional strategy by

a. determining which fire publications are read by the target market

and

b.detcrmining which associarion convenrions aremost well anended by the target market.

4- ldentify competitors in the market by

a. establishing which brands of sofrware are currentlyused in volunteer fire departments,

and

b. establishing how satisfactory existing softwarepackages are perceived to

be.

1 . Evaluate Simpson, Edwards and Associates’ decision tofocus on volunteer 6re departments as its targetmarket’

based on the exploratory research’

2. Do vou think the exploratory research was productivein this case?

Could further useful insights have beeneained without significantly greater expenditure ofiesourcesl lf so, what and

how?

3. Comment on the differences among the four objectivesas originally formulated and as reformulated after exploratory

researcn.

4. Was the choice of phonc intervtews a good one?