Hi

Could please advise me how following essay be structured.

What should be the main focus? Is it overcome the dress code issue or analyzing business communication theories?

What does publics of a company means here?

Business communication essay

Essay Question

Managers in organisations often need to communicate difficult information on several levels, to staff who are working under them or to report unpleasant news upwards to directors or board members.

You work as a manager at a business advertising company. There is a change in the senior management at your company and using a top-down hierarchal decision-making process, the new business policy is to implement a uniform dress code at all levels of the company. This includes all staff members wearing company logo shirts for the entire duration of their work hours.

This new decision has caused a lot of informal issues at your company but the senior management is not willing to overturn their decision. Critically analyse how you would use business communication theories to “convince” the publics of your company to adhere to the new business policy.