Hi

Book: Marketing Strategy Text Case 6th edition

Case Study: Zappos Delivering Happiness

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The doctor wants

1- an introduction about the Case

2- Enviroment Analysis about the case consists of (10 factors: Micro&Macro )

A- Micro (Internal – suppliers – competition – intermediate – customers )

B- Macro ( Political – Legal – Economics – Social/Culture – Technological )

3- SWOT Analysis for each factor (1 small paragraph for each)

can you help me out please ?