Healthcare Marketing in the 21st Century: Beyond Promotion to Constructing Experiences to Achieve High Performance

Unanticipated Consequences Case Study
In Cases in Health Care Marketing complete the chapter 9 case study. Unanticipated Consequences. (ebook)
RUBRIC
30.0 %Anticipates community reaction to advertisements by placing themselves in the role of the consumer:::: Anticipates reasonable community reaction to advertisements by placing themselves in the role of the consumer and provides supporting evidence for reaction by referencing all relevant module readings and relating prior knowledge and/or experience.
30.0 %Analyzes the implications of selecting certain advertising or marketing packages. Makes marketing and/or advertising decisions best suited for the organization:::: Analyzes the implications of selecting certain advertising or marketing packages. Makes marketing and/or advertising decisions best suited for the organization. Provides supporting evidence for analysis and decisions by referencing all relevant module readings and relating prior knowledge and/or experience.
30.0 %Analyzes the impact of marketing communications to the success of the healthcare organizations:::: Analyzes the impact of marketing communications to the success of the healthcare organization. Suggests creative approach to marketing communications to remedy the situation. Provides supporting evidence for analysis and decisions by referencing all relevant module readings and relating prior knowledge and/or experience.
MODEL INFORMATION:
Quality and Performance Improvement Analysis
Management Communication
Change Management and Professional Development of Health Professionals
Internal and External Stakeholder Communication
Organizational Behavior in Health Care-EBOOK
Read chapter 4. 14 18 19
Essentials of Management and Leadership in Public Health-EBOOK
Read chapter 9. 5
{The model information are also part of the lecture notice that needs to apply to the assignment when it STATES: Provides supporting evidence for analysis and decisions by referencing all relevant module readings. Each topic are located in the lecture notice above and has to pertain to the models in the lecture notices and chapters}
RESOURCES:
Essentials of Management and Leadership in Public Health
Read chapter 4.
1. Healthcare Marketing in the 21st Century: Beyond Promotion to Constructing Experiences to Achieve High Performance
Read Healthcare Marketing in the 21st Century: Beyond Promotion to Constructing Experiences to Achieve High Performance by Clark from Health Marketing Quarterly (2006).
2. Perceptions of Internal Marketing and Organizational Commitment by Nurses
Read Perceptions of Internal Marketing and Organizational Commitment by Nurses by Chang and Chang from the Journal of Advanced Nursing (2009).

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