Mini Case Study # 2:
Mini Case Study 2: You Are a Health Care Marketing Manager
As marketing manager of a leading health care organization, you are developing a marketing strategy to inform potential patients about how you provide the best patient experience. As part of your strategy, you will use the 4 Ps of marketing. Define the 4 Ps and describe how you will use each to promote your organization and build your patient base.
The four Ps are as follows:
This assignment should require 2 – 4 pages of text (including cover and reference pages). References must be taken from the class, or UMUC online library.
Written projects must:
Student clearly displays superior understanding of the course concepts important to the case and conveys this understanding through a professionally prepared written report. Student emphasizes critical thinking skills and uses case and other academic sources to defend responses or provide counterarguments.
P.s. let me know if you need the long in information for the library references
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