Assume that you invested $10,000 in a new assisted living home facility, only to discover that the venture would not be profitable. Your continued investment would only cost you more money. What would you do?

• Would you proceed with the business and create an opportunity to recover your investment?
• Would you cut your losses and quit the business?

Share the steps you took in making your decision, and ensure that you integrate various relevant economic terms and models in your response.