Scenario: You were recently hired as the Director of Planning for a mid-sized hospital, and the CEO has decided to hire a consultant to assist with the annual strategic planning process. Three different firms have submitted proposals; each uses a different approach:

• Firm A uses the Boston Consulting Group Matrix.
• Firm B uses the General Electric Matrix.
• Firm C uses the McKinsey 7S Model.

The CEO has asked you to write a brief memo that concisely describes each of these models. In addition to describing these models, this memo must compare and contrast the strengths and limitations of each model and offer a recommendation on which model to use.

The memo should be well-written and meet the following requirements:

• 1.5 pages (single-spaced) in length, in addition to the title and reference pages
• Include at least four current references from peer-reviewed articles.
• A reference list is required for this assignment and must be formatted according to the CSU-Global Guide to Writing and APA.