Select one health behavior that is consistent with an assignment topic and two health communication initiatives directed at that behavior. You will then compare and contrast these two initiatives.

Using the readings for this module, the online library resources, and the Internet, complete the following:

• Identify two existing health communication initiatives that focus on the same health behavior.
• Evaluate the strengths and weaknesses of each health initiative identified.

Next, do the following:

• Select one or more of these health communication initiatives to include in your health campaign.
• Describe modifications that can be made to fit your health campaign.

Support your statements with examples and scholarly references.

Your final product will be a 3–5-page paper in Word format. Apply APA standards to citation of sources.