Week 2 – Assignment 1

Organizational Behavior and Public Relations Management

For this assignment, locate and read the case study titled “Proactive Prevention” at the end of section 4.4 of the Course Text. Based on the information in this case, thoroughly complete the following:

• Write a mission statement that reflects this new direction for St. Mary’s.
• Write a vision statement reflecting the new mission statement.
• What type of strategy did the leadership team at St. Mary’s pursue?
• Which organizations in the community might view the wellness center as a new form of competition?
• What factors described in this chapter might affect the implementation of this new strategy?