Competency: 10. Develop strategic fit and quantitative strategic planning matrix.

Directions:

Using the completed exercises and guideline, write a 10- 12-page paper on how to develop a strategic plan using Cigna Health Insurance as the main subject, but incorporate other resources as needed.

The project paper should include:

1. Cover page
2. Abstract
3. Introduction
4. Corporate mission
5. The culture and the community
6. Results from the competitive analysis
7. Results from broad analysis
8. Financial statement from the past 5 years
9. McKinsey 7 results or BCG analysis results *Can use the exercise, but a paragraph must be included to explain the results
10. Ansoff or TOWs results in paragraph form
11. Strategic fit within the organization and community
12. Summation of strategic plan
13. Reference page with a minimum of 8 references all in APA format – no URLs accepted alone.

**Attached is my outline and other papers that was written towards this topic that will be helpful getting this paper together** Please review**