consider an opportunity in which you can apply the key concepts of Strategic Planning and

Strategy Management. For instance, you can describe a situation at work in which you applied

the use of the Strategic Planning Process. Or you can describe how you would use the Balanced

Scorecard Framework to develop and manage a new strategy for an organization. It would be

especially useful to include in your assessment of the environment, your plan for implementing

the suggested change, and an evaluation of what did (or might) work well and what did not (or

might not) work well.

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