A fear appeal message is a persuasive message that attempts to arouse fear in order to change or redirect behavior through the threat of impending danger or harm. A fear appeal message presents a risk, emphasizes vulnerability to the risk, and then describes a suggested form of protective action.
Using a fear appeal will only be effective if there is a strong perceived threat and a strong efficacy component. The following are some possible responses to a fear appeal message.
For this Discussion, search the Internet and/or print media and select a fear appeal message on a health issue. Consider the effectiveness of the fear appeal message. Think about how you might use fear appeal messages in your health communication campaign.
My choice of health communication campaign would be the prevention campaign against HIV/AIDS, through the mass media. The campaign will help people have an increase in knowledge about sex, change of sexual behaviors, improve in risk perception, as well as criticism of hypothetically risky social norms. The campaign aims to utilize television, radio, as well as other ideally means a fragment of the multi-level exertions.
Post a description of the fear appeal message that you selected. Be sure to provide the link or full citation for the fear appeal message that you have selected. Then, identify the fear approach used in the fear appeal message. Explain whether you think it was an effective message to change health behavior and why. Justify your rationale. Then, explain how you might use this fear approach in your health communication campaign. Be specific and provide examples
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