Explore the following Brands ：

Lefty’s the Left Hand Store

Tejas Cowboy Boots

Condé Nast

For each of these Brands, discuss:

a) Which targeting strategy is each brand using? (undifferentiated, differentiated, concentrated , micromarketing) For each brand explain your choice.

b) Describe the segment(s) each Brand is targeting. Please include the following in your description: （demographics，psychographics，benefits sought）

c) How is each brand positioned? What is the value proposition of each brand? (Consider that positioning answers the question: “Why should I buy your brand?” It differentiates the Brand – how is this brand different? It creates a mental image in the mind of the consumer.)

d) Describe the personality of each of these brands.