Select a news story posted in the past 90 days about an organization you have searched for using a news website. It cannot be the same organization you chose for your Week 2 assignment. The story should be about a problem with an organization.

Use the University Library and other news sources to find additional information about the organization.

Imagine you are the Public Relations Director for the organization.

Create a 1,400-word PR plan using the news story and other research, and address the following points:

Explain the PR issue as a problem statement.
Establish SMART objectives for a Public Relations campaign that mitigates the PR issue.
Identify at least three specific groups the organization might want to target for a Public Relations campaign.
Analyze the specific needs of each group.
Identify one ethical problem that could arise when trying to mitigate the PR issue.
Select one specific target audience, and justify the choice of that group as the best one for the organization to focus on.
Cite at least three peer reviewed sources.