Lesson 5

Activity 1: Design around your audience. Select a group (young people, African-Americans, moms, professionals, Hispanics, families, older folks, etc).

Activity 2: Build your content. Figure out an item you would be trying to sell to this group, that you think they would want to buy.

Activity 3: Branding. Describe and elaborate on your product. What item would you try to “pitch” to your selected group? How would you ensure that they buy it? What communication methods would you use? Write a 2 page paper a

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nd submit it here.

Project Assignment:

This week you will develop an outline for your final project (Task 9). Use your thesis statement as your guide to laying out an organized, thoughtful paper.