Assignment Description:
Students will develop a new marketing strategy for a healthcare organization (Banner Healthcare). Basic elements of both the strategic and/or market healthcare plan should include: the mission, vision, values and objectives, environmental scanning (internal and external), strategy formulation, strategy implementation, and evaluation of the success of your strategy.
The student should also use quantitative and qualitative data in the development of their marketing strategy. You can utilize the organization’s data base, or find supporting statistical data elsewhere. Be sure that the data is relevant to your organization.
Create a 7-10 power point presentation when you are developing your marketing plan please include the following topics:
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