John Hopkins (JH) Hospital needs to incorporate business like functions into its healthcare provision structure to ensure that it becomes a number one recommended hospital in the country, especially for neurological disease, illnesses, and disorders. For this purpose JH Hospital will have to develop a uniqueness of itself to separate it from the competing healthcare providers. For this reason marketing tools such as the marketing mix, marketing strategies, and integration of business processes are essential in making JH Hospital the best.
Determine the key characteristics of the users of the products and/or services of the health care provider you selected.