PSY 322 WEEK 1 Consumer Psychology and Marketing Communications Article Analysis Locate at least two peer-reviewed articles concerning consumer psychology, using the University Library, the Internet, or other resources. PSY 322 WEEK 1 Consumer Psychology and Marketing Communications Article Analysis . Prepare a 750- to 1,050-word paper in which you analyze your articles. Address the following: PSY 322 WEEK 1 Consumer Psychology and Marketing Communications Article Analysis

Define consumer psychology. PSY 322 WEEK 1 Consumer Psychology and Marketing Communications Article Analysis
Describe the psychological concepts discussed and their importance in developing a successful marketing communication message. PSY 322 WEEK 1 Consumer Psychology and Marketing Communications Article Analysis
Utilize your articles to explain the relationship between consumer psychology and marketing communications. PSY 322 WEEK 1 Consumer Psychology and Marketing Communications Article Analysis