Activities

1. Review materials on presence in social media (LinkedIn)

2. Conduct research on your industry and determine how competitive you are in your field. Craft a branding statement that captures your essential professional skills. This will become part of your Summary section. Make sure that it is error-free, representing the highest version of you!

3. Submit LinkedIn page information

4. See Branding statements for some resources and tips to create your statement. Draft a personal branding statement of 100 words or less. Identify the most important key skills/benefits you deliver to your industry, employer, or customer.