I am doing this paper with a group and I only have to do the Executive summary, key issues and strengths portion.

1. Executive Summary – Goal is 1 to 2 pages. Think of it as an abstract, not an introduction (In Healthcare Leadership, you need to make your case and get their attention in one page)
2. Key Issues – surface and summarize (background like)
3. Situational Analysis – include SWOT (as Atch), other pertinent analysis factors