Compared to the B2C process, the information search and alternative evaluation steps in the B2B process are: Centrally planned b. Less focused on… | Cheap Nursing Papers
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Compared to the B2C process, the information search and alternative evaluation steps in the B2B process are: Centrally planned b. Less focused on…

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Compared to the B2C process, the information search and alternative evaluation steps in the B2B process are:

a.      Centrally planned

b.      Less focused on customer value creation

c.      Identical

d.      More formal and structured

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