1. Coca-Cola’s diversification into sports drinks through its PowerAde brand was offered as an example of:

a.     Leveraging existing core competencies to improve its current market position.

b.    Building new core competencies to protect and extend its current market position.

c.     Redeploying and recombining existing core competencies to compete in markets of the future.

d.    Building new core competencies to erate compete in markets of the future.

e.     None of the above