Choose a product or service that you connect with as a consumer. In a well-researched essay, explain how the company has used the consumer decision process model (Chapter 3, Figure 3-9) to effectively market the product or service to you. This essay should:

• Detail the strategy based on the model.
• Explain why the strategy was successful for you as a consumer.
• Judge how the company should move into the future.
• Explain the decision-making process you experienced as a consumer when choosing this product or service.