Casey study on reigning in innovation at google by Marissa Mayer

Discussion Questions

1. Relate the chapter definition of a “corporate entrepreneurial strategy” to the role that

Marissa Mayer must fulfill at Google.

2. Would Google’s approach to ideas be an “entrepreneurial strategy” or a “strategy for

entrepreneurship”? Be specific in your distinction.

3. In developing an entrepreneurial strategy, what factors are evident in the Google

approach?