CASE BRIEF 13.2 Warner-Lambert Co. v. FTC 562 F.2d 749 (D.C. Cir. 1977); cert. den. 435 U.S. 950 (1978) 

1. What claims does the FTC question in the Listerine ads and why?

2. What proposals for corrective advertising are made in the order?

3. What happens to the preamble, “Contrary to prior advertising”?

4. What standard does the case establish for corrective ads once the FTC finds a company’s ads have deceived the public?