Bus 300

I need help imagining that i am employed at a nonprofit at the time of a crisis and was tasked by the Board of Directors to develop a public relations plan to persuade the public that the facts of the matter are not as bad as what has been reported in the media. In about two to three pages in which:

Is there a way to create the specific goals of the campaign and try to achieve, and justify why these goals were chosen.

How do you design and explain the steps it will take to achieve the set goals.

Is there a way to compose an evaluation plan and explain how it would be used to assess the outcome of the campaign.